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- BUSINESS, Page 67Business NotesTOYSG.I. Joe Lands On Boardwalk
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- When toy-truck maker Tonka bought Kenner Parker Toys in
- 1987, the company added such venerable products as Monopoly and
- Play-Doh to its lineup. But Tonka, the third largest U.S.
- toymaker, also took on a staggering debt from the $674 million
- sale. The Minnesota-based company's burdens grew worse with the
- recession, which coincided with a dearth of successful new
- Tonka products. Last week the toymaker decided to seek help
- from the big kid on the block. Hasbro (1990 sales: more than
- $1 billion), the largest U.S. toymaker, will acquire Tonka's
- stock and debt in a deal worth about $500 million. Hasbro,
- which makes G.I. Joe, Cabbage Patch dolls and Playskool toys,
- earned $61 million in the first three quarters of 1990, while
- Tonka lost $25 million in the same period.
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